Distinctive Diamonds is a direct diamond importer, offering hand-picked exquisite diamonds cutters. Our president, Eli Benisty grew up in the diamond industry in Tel Aviv, Israel, surrounded by the diamond cutters and brokers in one of the world’s largest diamond exchange centers. For years, Eli worked as a wholesaler, supplying diamonds to jewelry stores here in the Midwest. Through this experience, he saw an opportunity to eliminate unnecessary markups and sell direct to the consumer. His vision was to provide the highest quality diamonds at significantly better values in a more comfortable, no pressure, no risk shopping environment.