About Distinctive Diamonds

The Dream...


The dream became reality when Eli opened Distinctive Diamonds in 2002, forever changing how people in Indianapolis buy diamonds. Today Distinctive Diamonds is the leading bridal jeweler in Indianapolis with a beautiful 5,500 square foot showroom, tens of thousands of satisfied customers, and a solid reputation for integrity and value. This meticulous process allows Distinctive Diamonds to guarantee the best price in the country on independently graded and certified diamonds. We invite you to compare others and then see the extraordinary value only Distinctive Diamonds can provide!



Our history


Are you looking for the right jewelry stores in Indiana to purchase from? There is no shame in being very particular about the jewelry store to buy from; after all, jewelry are important investments, and you do not want to make any mistakes. That means you will want to choose consummate professionals to help you find the right jewelry, and for the right price.




Why us

Our staff’s main goal is to never just sell you a diamond; it is to earn you as a customer for life. We believe only an educated customer can make an educated buying decision. This is our reasoning behind why we make it a point to educate every customer that walks in our showroom. With our unbeatable price guarantee, service, education, and lifetime jewelry maintenance we find it hard for our customers to shop elsewhere.

  • Largest selection of certified diamonds in the country
  • Best price guarantee
  • 100% satisfaction
  • Lifetime Jewelry maintenance
  • We offer a 30-day money back guarantee


Our Professional  Executives

Megan Crabtree
Vice President
Traci Walters
Store Manager

Our Professional  Sales Consultants

Matt Philley
Assistant Store Manager
Kris Cassady
Sales Consultant
John Kanable
Sales Consultant
Matt Sanfilippo
Sales Consultant
Ashley Gibbs
Sales Consultant
Nikki Gaskin
Sales Consultant
Selena Powell
Sales Consultant


Our Gemologists and Master Jewelers

Mark Willock
Master Jeweler
Kim West
Master Jeweler

Our advantages

A Great Network of Diamond Suppliers

Since Distinctive Diamonds has such a large number of diamond suppliers, we are able to offer you the lowest possible price in Indianapolis.  From the least expensive piece of jewelry to that high-end heirloom that you want to pass down generations, our competitive pricing gives you the best price for your investment.

Customer Experience

Customer experience is our number 1 goal.  From the moment you walk through our front door we will treat you like royalty.  When it comes to your happiness, Distinctive Diamonds cuts no corners and our showroom invites you to enjoy our state of the art facility.

Always Available To Help

Whether you have all day to browse for that perfect piece or if you are in a rush to get in and out, our goal is to accommodate your current needs.  We understand that your time is valuable so we offer scheduled appointments so that our staff member is prepared and ready when you enter our facility.