Just a short note to thank you for your professional help in helping me to make my recent purchase of the beautiful ring for my wife's 49th wedding anniversary!!!  I have been buying all my jewelry the last 20yrs from Shane's.  I have heard your add many times on the radio and thought if your product is as good as your add sounds I have to come in and check you out for myself.  I told you up front that I wanted to see what you had but I would check with Shane before I made my purchase.  I was so impressed with the way you treated me and showed me that you were interested in one thing; pleasing me!  I found the ring that I liked after looking at many and you offered to let me know what Shane would charge for a similar ring; again showing me that you listened to me.  I have been in sales all of my life and I can spot talented sales people!!!  You are one of the best I have ever seen.  You are definitely an asset to Distinctive Diamonds!!!  I now definitely HAVE A FRIEND in the diamond business!!  I enjoyed my buying experience and I am looking forward to my next purchase with Kris Cassady!!!

Dave C., Extremely Satisfied Customer

"After a picture perfect engagement at the Eiffel Tower; the search was on for the perfect engagement ring! I did extensive research, read reviews, called, and e-mailed nearly every jewelry store in Indianapolis, and Carmel areas. I decided Distinctive Diamonds of Indianapolis was the place for me. I’ll let my story illustrate why.


A native Hoosier, I was going to be out of the country for the entire process. This presented some unique challenges. Megan from Distinctive Diamonds eased my concerns immediately by being very prompt and always available to communicate.



I called and gave a wide range of specifics for the loose diamond I was looking for; shortly after I received an e-mail listing multiple diamonds available. I selected 3 stones that really caught my eye, based on the 4 C's along with pricing (which was significantly lower than other jewelry stores for comparable diamonds). The next day to my surprise, I received a video by e-mail comparing the three stones, along with GIA certificates for each. This was far beyond my expectations!


Distinctive diamonds was a finalist, and I scheduled an appointment with Megan to have my fiancee and I's parents visit the store in person to see the diamonds. Once the meeting was underway I was able to FaceTime into the meeting like I was actually there! The diamond and customer service were great, and there was no need to visit other shops in town, we’d found the right one.



Finally came the custom setting, and I had a vision in mind of how the ring would look. It was clear that Megan was determined to make it match my vision exactly. We went back and forth exchanging multiple e-mails with my drawings, along with the 3D images, and drawings produced by Distinctive Diamonds. I was rather picky, and Megan was patient throughout the process until we got it just right!


We finalized the ring for a price under my budget, with no hidden fees attached. The ring will be finished with a turnaround time much shorter than I expected and I can’t wait for my soon to be wife to see it in person. She’ll absolutely love it! I couldn’t be happier with the customer experience provided by Distinctive Diamonds. The perfect ring became a reality!"




Kurt-Cunningham Testimonial Video

Kurt Cunningham, Customer

“ My husband wanted to get me a new wedding ring for our 30th anniversary and we went to Distinctive Diamonds.  Kristin Cassady was wonderful in helping us make sure we got just what we wanted at a great price.  I did my due diligence in quality and price and Distinctive Diamonds was the right choice.  My ring is beautiful and unique and I love it.  The service department was also great in helping make sure I had the best fit.  Every time I went to the store, the staff was friendly and helpful.  I would definitely recommend Distinctive Diamonds.”

Caroline G., Customer